Posted by Marian Abernathy, LINGOs Director of Member Services & Communications
You’ve set up your learning portal, selected the courses to include, enrolled your learners, identified learning champions, and even designed and published some e-courses… Congratulations! Your launch is under way. Here are four tips from fellow members to help you to increase your organization’s return on investment (ROI) and YOUR return on effort (ROE).
Engage with your learners: Think about web sites that visit frequently they interact with YOU! (Think Facebook, LinkedIn, Membership sites)… They send you updates and allow you to connect with others. Share some of your learners’ stories about how their learning is helping your agency achieve its mission. Check out the PSI University Voice, a regular e-newsletter that highlights fellow learners: ttps://gallery.mailchimp.com/ac2ff5a03c3fa8ac9e157d738/files/Sept_2011_PSI_U_Voice.pdf
Communicate individually with your learners: send a personalized message when you approve registration for a course, suggest a time-frame for completion, and follow up. IJM (International Justice Mission), a Level 1 member, uses the shared LINGOsLearning portal, and as such doesn’t have the Order Manager functionality in place. Thus, an LMS Registrar processes each request manually. In doing so, the registrar sends the staffer a personalized email (from a template) noting the course title, availability for a defined period of time, and promises to check back on progress.
Support your learning liaisons or champions: Most learning in an organization happens informally. Help your learners share resources with one another; make it easy for them to tell each other about useful resources. CARE is one of several agencies work strategically with learning liaisons or champions. Approximately 60 CARE field-based employees serve in a global network of CARE Academy Liaisons. As such, the field-based Liaisons collaborate with the CARE Academy team to promote CARE Academy courses in their locations. CARE Academy provides the Liaisons with a series of resources to do this important work. Check out the Liaison Center here. CARE engages with Liaisons with a monthly newsletter, and has fun pop-quizzes. For an example, see the January edition.
Follow-up with your learners: Pull reports regularly and contact learners to remind them of the course they requested, ask about their experience with it, ask how they’ve applied what they learned. IJM’s learning registrar regularly sends messages to staffers a set number of weeks after enrollment to note the learner’s progress with the course (not opened, in progress, or completed) and to encourage utilization of the course and sharing info on application of learning.
LINGOs members shared additional ideas and approaches to build interest, excitement and utilization of learning resources globally in INGOs at December’s Virtual Coffee Break “Engaging your Staff: Marketing Learning to Global Colleagues.” Watch the recorded session, led by Barista Catriona Moriarty of Conservation International.
What other ideas do you have to increase an international NGO’s ROE and ROI on learning? Please share here in comments or in the LINGOs group on Linked In
We hope to see you at the February Virtual Coffee Break “More than Uno, Dos, Tres: Launching Language Learning Resources at an international NGO” on Thursday, February 9 from 11am- noon eastern US time (for information on the session and login link click here). Check Events on our Member Site for upcoming in-person and virtual events!